We began our marketing campaign with research!
Researching the NYU census and the Alabama census, we found that both campaigns were simple, straight forward and tried to implement there community in a way they felt involved,
We used this research and harnessed it into our very own campaign...
Our goals were to..
-Increase turnout from previous years
-Educate the public about the census
-Spread census awareness: Social media, events, etc.
-Make the census seem as more pleasant: through Alec
Our slogan was:
“I count!”, “You count!” "weston counts"
The Slogan was short, catchy and used to spread a positive message
It is phrased in a way in which people feel like they are impacted as individuals
The main component I worked on was the digital components.
I created a animated character named Alec, he is the city of weston mascot. It is more friendly and doesn't have some unfamiliar face that most government posters seem to have. It shows no one race in particular thus allowing for everyone to feel included. This is important, especially for our goal to aim for the minorities.
Overall, I feel our marketing campaign could be very effective if implemented in real life. We were able to identify an audience and create a campaign in order to accomidate to the needs of the audience. This is a skill I would need to bring into my project in the marketing aspect. As of now i would like to create a coming of age film thus my marketing would be aimed towards teens. Similar to our campaign I would have to find something that appeals to them.
Stay tunedddd.... bye
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